The Best Subject Line Is…
Return Path is helping email marketers achieve better subject lines. A new study by the data solutions provider is shedding light on several widely held beliefs about consumer preferences and behavior...
View ArticleThe Best Email Subject Line [INSIGHTS]
A new ReturnPath study is contradicting some widely held beliefs about consumer preferences and behavior. The study found that “clickbait” subject lines were among the least effective of the 10 types...
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